Artists creating a brand for themselves is no different than a company branding their product.
it is a process of creating a recognizable stamp that helps to clarify and define who you are as an artist, goals, your uniqueness in style of music written or played, and look that sets you apart from everyone else. Think of it as what you want to be known for. you may not realize it yet, but you are already a brand; your own unique one.
Branding yourself can be just as difficult and stressful as creating a business plan, but this can be your most powerful tool in your self-publicity toolbox. While branding involves a variety of elements, having a strong visual identity for your fans or patrons to connect with helps to develop a stability within you and your work.
A brand is really the foundation of your fan relationship. It is how you can capture the attention of viewers and listeners and create a connection with you and your work to help develop a building fan base. After all, your goal is to attract more fans right? Your visual brand is your personality portrayed in a logo or label with the help of color choices, patterns, fonts, or signature style. Keep in mind that this identity does not stop with just a logo; it is your overall image cohesively portrayed in your website, flyers, posters any press or publicity materials and even album art.
Remember the phrase ‘nothing is forever?’ Your personality evolves over time and creates many dimensions of who you are. Your brand should do the same and portray the real you, but be sure to not show everything. You can look at who your fans are to help decide what elements of your personality to include by focusing on what they want and how you already connect with them. Be consistent with this visual identity. Once you have a logo that represents you and your work, include it on everything so it can become synonymous with your name.
Deciding what parts of your personality to include in your visual brand may not be as easy as it sounds. Think back to English class when your teacher assigned you a story writing project and the board you would have to start with for your topic and points to add. Let’s do the same with your unique brand; everyone loves a good story!
As we have already touched on, your logo should stand for who you are as well as a representation of you on a personal level. You should be free to explore your creative aspirations, but keep in mind the business aspect of your brand.
Your ultimate goal is to leave a lasting impression to be remembered. When employing the help of your graphic designer to develop the visual element of your branding, there is a little homework in store for you. This well help your designer gain a better idea of you and your band’s vision of what you want.
GO AHEAD, LOOK AT OTHER BAND’S FOR INSPIRATION. Do not copy another’s, but rather look for what stands out to you.
HOW DO YOU WANT TO BE REPRESENTED TO THE WORLD ? Brainstorm and write down any keywords that help to describe the essence of you and your band, your sound, and flair.
WHAT IMAGERY COMES TO MIND? Keep in mind your band’s name, music style, songs, shapes, images, or other ideas that reflect you.
FONT, WILL YOU MARRY ME? This becomes part of the artist’s or band’s identity so pick and stick to it! If you keep changing your font there is more of a chance your fans will get confused in recognizing you and ultimately damaging your brand image.
WHAT IS YOUR PALLET? Be sure these colors match your overall image and be consistent with these colors.
Once you have touched on these areas remember to be patient. Rome was not built in a day and your branding will not either. Take your time when deciding and refining your image, but do not be afraid to take a few risks and just go for it. This should still be a fun and rewarding process. So, ask yourself how are you going to make your visual branding unique to you?